Published: 2025-06-13

Articles

BEYOND THE FRAME: UNPACKING IDENTITY CRISIS THROUGH MULTIMODAL ANALYSIS IN ANIMATED MOVIES

Zara Mansoor , Dr. Ubaidullah Khan, Sana Mansoor

1-24

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GENDER DIFFERENCES AND HEALTH-SEEKING BEHAVIOR AMONG UNIVERSITY STUDENTS: A QUANTITATIVE ANALYSIS

sonia, Jaweria Ajmal , Asma Bibi

25-36

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SOCIAL MEDIA USAGE AND SATISFYING CUSTOMER EXPERIENCE AS DRIVERS OF PURCHASE DECISION AMONG POTENTIAL BUYERS: AN EVIDENCE FROM UNIVERSITY GRADUATES

Adil Nawaz , Ahmad Ali , Syed Najaf Ali Shah , Muhammad Wasim Qureshi, Muhammad Zulqarnain Safdar , Tufail Nawaz

37-50

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EXPLORING THE IMPACT OF DIGITAL SLANG ON UNDERGRADUATE ESL LEARNER’S ACADEMIC WRITING AT TERRITORY LEVEL IN HYDERABAD, SINDH

Fizza peerzada , Maria khan , Sourath Seelro

51-67

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GENERAL SELF-EFFICACY OF PROSPECTIVE TEACHERS: AN INVESTIGATION INTO THE RELATIONSHIP WITH ACADEMIC ACHIEVEMENT

Dr.Ayesha Zulfiqar, Dr.Muhammad Kamran, Dr.Muhammad Hassan , Sadia Aslam

68-79

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REPRESENTATION OF THE UNDERREPRESENTED: ANALYZING WOMEN’S ROLE IN LOCAL GOVERNMENT IN DISTRICT ABBOTTABAD

Shafaq Khan, Hassan Jadoon, Maha Israr, Muhammad Shujahat Ali, Muhammad Tanveer Jamal , Hamayun Khan

80-94

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UNSPOKEN BARRIERS: A STATISTICAL ANALYSIS OF HUSBANDS’ JUSTIFICATIONS FOR OPPOSING WOMEN’S POST-MARITAL EMPLOYMENT

Ahmad Attiq-ul-Rehman , Amina Shahzadi

95-121

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MEDIA COVERAGE OF MALI’S PRIME MINISTER CHOGUEL MAÏGA DISMISSAL: A COMPARATIVE ANALYSIS OF RFI, RT, AND XINHUA

Bayo Assani

122-158

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HAWAI PHADDAY: A HUMOUROUS PUNJABI COMIC BOOK EXPLAINING THE CONCEPT OF ATMOSPHERIC PRESSURE

wajeeha sharaf

159-171

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CORPORATE ETHICS OR EARNINGS MANIPULATION? INVESTIGATING THE CSR–EM NEXUS IN PAKISTAN’S NON-FINANCIAL SECTOR

Sana Azeem , Shahan Mehmood Cheema , Nadia Nasir

172-190

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