Published: 2025-12-31

Articles

IMPACT OF ARTIFICIAL INTELLIGENCE BASED CHATBOTS ON BRAND AWARENESS AND BRAND IMAGE IN PAKISTAN

Dr. Nouman Malik, Dr.Kashif Siddique , Kashif Saleem

1-31

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A CRITICAL ANALYSIS OF THE FOOD SAFETY LAWS IN PAKISTAN: CHALLENGES AND RECOMMENDATIONS

Ihsanullah Butro , Naseer Nisar Memon , Nirmal Arif Jamali

32-51

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CHARACTERIZATION OF CHIA SEEDS OIL AND ITS STORAGE STABILITY IN COOKIES

Salman Lateef , Afreen Safdar, Faizan Ali ,Iqra Khalid, Ishal Mariam, Ahmad Sadiq

52-76

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FEEDING MANAGEMENT OF LABORATORY ANIMALS

Javaid Iqbal Memon, Tehmina Sohail, Hina Imran, Shazia Yasmeen, Rashid Ali Khan, Allah Bux Kachiwal

77-85

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TRANSFORMING PAKISTAN’S DIGITAL ECONOMY THROUGH ISLAMIC FINTECH: SHARIAH-COMPLIANT INNOVATION FOR INCLUSIVE GROWTH

Dr. Afzal Mahmood , Taha Naeem , Dr. Rahila Hafiza

86-103

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THE HISTORICAL SIGNIFICANCE OF THE MAKRAN COAST IN BALOCHISTAN: A MARITIME GATEWAY IN ANCIENT TRADE ROUTES (500 BCE – 1500 CE)

Abdullah , Ghazala Mengal,Zubair Muhammad Baloch,Mehwish,Balach Ashraf

104-121

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MEASURING INTELLECTUAL QUALITIES DEMONSTRATED BY STUDENTS AND PRACTICED BY TEACHERS IN GOVERNMENT COLLEGES OF SUKKUR DISTRICT

Munawar Aftab Khattak, Dr. Sharik Zamir

122-144

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RESTRICTIVE DIGITAL PARENTING AND ITS PSYCHOLOGICAL IMPACT ON CHILDREN IN PAKISTAN: A SYSTEMATIC REVIEW

Sana Amjad

145-164

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IMPACT OF SALES TAX ON BUYER’S BEHAVIOR: A STUDY OF BRANDED CLOTHES IN PAKISTAN

Tanzeela Nadeem

165-184

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SQ3R STRATEGY UTILIZATION AND ITS RELATIONSHIP WITH READING COMPREHENSION AMONG UNDERGRADUATE STUDENTS:A QUANTITATIVE CORRELATIONAL STUDY

Wali Muhammad Channa , Sharik Zamir

185-207

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THE INTERSECTION OF GENDER AND CLIMATE CHANGE: A CASE STUDY OF RURAL WOMEN IN SINDH

Ameer Buriro, Junaid Razzaque Soomro , Muhammad ali Nizamani

208-227

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THE SYNERGY OF TECHNOLOGY AND SUSTAINABILITY: EXPLORING THE IMPACT OF FINTECH AND GREEN INVESTMENTS ON BANKING PERFORMANCE THROUGH CSR

Maria Maqsood, Dr. Saba Sabir , Dr Mudassar Mushtaq , Dr. Bilal Ahmed

228-251

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THE INFLUENCE OF LANGUAGE ON THE CONSTRUCTION OF GENDER IDENTITIES IN SOUTH ASIAN LITERATURE

Dr. Rana Ahmad Shaheed As-Sadiqi Al-Khalidi , Fatima Maryam , Muhammad Rizwan

252-272

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NEGOTIATING THE COLONIAL SHADOW: JUNGIAN INDIVIDUATION AND POSTCOLONIAL IDENTITY IN THE RELUCTANT FUNDAMENTALIST

Dr.Sania Gul, Aziz ur Rehman

273-288

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