International Research Journal of Social Sciences and Humanities

TRIBAL LIFE AND INSTRUMENTALIZATION OF HUMAN BODY: A NECROPOLITICAL STUDY OF JAMIL AHMAD’S THE WANDERING FALCON

Rafia Kiran Zahid — 2025-02-28

According to this study, the state, by placing differential values on certain populations, exposes them to death or near-death experiences. This exposure is a necropolitical practice that marginalizes certain groups by enabling their exclusion from positions of power. Jamil Ahmad's (2011) novel The Wandering Falcon is a fascinating literary portrayal of necropolitics in the tribal cultures and border regions of Pakistan and Afghanistan. This paper analyzes the complex relationships between power, sovereignty, and human existence, employing Achille Mbembe’s (2003) Necropolitics as the primary theoretical framework. It highlights that the intricate relationships between tribal customs, governmental entities, and marginalized populations lead to material destruction because the instrumentalization of such indigenous populations is not possible. Nomadic tribes' fragile existence serves as an example of how fleeting life is in such circumstances. Nativity and tribal values haunt governmentality, so the state will always institutionalize them for better control. Violence, eviction, and displacement are some other necropolitical technologies discussed, and how they are frequently reflected in this fiction. This research explores why modern post-colonial states invariably sacrifice segments of their people using various necropolitical technologies under neo-colonial and imperial powers and why this political calculation of life and death is considered necessary for democracy to work.

MINDFULNESS AND COGNITIVE FLEXIBILITY AS PREDICTORS OF MENTAL WELL-BEING AMONG UNIVERSITY TEACHING AND NON-TEACHING FACULTY: A MEDIATING ROLE OF JOB STRESS

Awais Yaseen — 2025-02-28

The research will be conducted to find the impact of mindfulness and cognitive flexibility as predictors of mental well-being with mediating role of job stress among university teaching and non-teaching faculty. Previous research was conducted in which job stress relation was found with mindfulness of both social support, Optimism, Life satisfaction, procrastination, etc. This study is unique in the sense that it discusses the mediating role of job stress between mindfulness & mental well-being and also between cognitive flexibility & mental well-being. A purposive sampling technique will be used, and data will be collected from teaching and non- teaching faculty from different universities in Rawalpindi and Islamabad Pakistan.

Job stress is one of the most common health issues in many organizations, particularly among University teaching and non-teaching staff. Moreover, an increase in job stress with low cognitive flexibility and mindfulness may hurt mental well-being. This study provides evidence that job stress hurts mental well-being among university teaching and Non-teaching faculty, and job stress mediates this relationship. The results highlight the importance of the role of support from colleagues and supervisors at the workplace, which may help reduce job stress and improve mental well-being.Sociological and occupational health researchers should not ignore the role of gender when studying work environments and jobs in general. The variable would be marked through cognitive flexibility inventory (Dennis, J. P. & Vander Wal, J. S, 2010), a Mindfulness attention awareness scale (Brown, K.W. & Ryan, R.M, 2003), and work- related stress questionnaire (WSQ) will be used. The data will be analyzed by using a statistical package for social sciences IBM SPSS.

HISTORY AND MEMORY OF THE REHABILITATION OF REFUGEES AFTER PARTITION OF 1947: A CASE STUDY OF DISTRICT RAWALPINDI

Dr.Muhammad Kashif Ali — 2025-03-16

This study explores the Rehabilitation of Refugees and displaced people from east Punjab to west Punjab and policies took by the Government to rehabilitate the refugees in the district Rawalpindi specifically after the partition and migration of 1947. After the creation of Pakistan, rehabilitating of thousands of refugees was the main task for the newly created government. Many immigrants arrived in Rawalpindi from Eastern Punjab, and an immigration camp was established within Islamia High School Rawalpindi. The new government had a lot of issues due to the large number of immigrants. Organizations like Pakistan-Punjab Refugees Council, Ministry of Rehabilitation, Ministry of Refugees, Central Record Office, Advisory Committee, and Committee for Vigilance, and Deputy Commissioner on District level were established to deal with rehabilitation issues, allotting of territories as the rapid start of refugees rehabilitation or resettlement was necessary to address this problem and prevent financial stress. The major purpose to write this paper is to preserve the rehabilitating process that occurred during migration of 1947 in Punjab. The present researcher have accessed to primary sources as well as secondary sources. The present researcher used Descriptive analytical methodology.

[1]Rehabilitation here means resettlement of the refugees after partition of 1947 in east and west Punjab.

CRAFTING ENHANCED CUSTOMER ENGAGEMENT THROUGH AUGMENTED REALITY: THE MEDIATING ROLE OF PERCEIVED TANGIBILITY

Muhammad Tehmas Akram — 2025-03-17

This study focuses on understanding the role of AR characteristics in the consumer engagement process while providing them a more real-like experience (perceived tangibility). Keeping in the limelight of these aspects, the current research examined the role of AR characteristics in consumer engagement through perceived tangibility. In order to examine the effect of AR characteristics on purchase intention and E-WOM via perceived tangibility as a mediator, data were collected from 473 individuals, and the analysis was performed on Smart PLS. The results found that interactivity, product informativeness, service quality, and reality congruence have direct effects on perceived tangibility. Whereas perceived tangibility also acted as a mediator between the relationship of perceived tangibility and customer engagement. Specialized augmented reality (AR) applications’ orientations are more likely to result in potential advantages, including greater motivation. The ultimate objective of AR display developments is to provide reality-like, crystal-clear visuals that can replicate, blend into, or reconstruct the surrounding world while avoiding unpleasantness. It adds value in the literature of augmented reality and consumer behaviour during online purchase. Further it helps to understand that how augmented reality effect the purchase pattern of consumers.

ARTIFICIAL INTELLIGENCE IN HR: REDUCING TURNOVER INTENTIONS WITH AI-DRIVEN EMPLOYEE ENGAGEMENT SOLUTIONS

Hina Zulifiqar — 2024-03-20

This study examines the key factors influencing turnover intention and employee engagement, focusing on the moderating role of AI-powered employee engagement solutions. The research explores how perceived organisational support (POS) mitigates turnover intentions and how AI-driven tools enhance POS, reduce workplace bullying, and improve overall engagement.A quantitative research design was employed, collecting data from 240 employees working in small and medium-sized IT organizations. Structural equation modelling (SEM) was used to test the hypothesized relationships, providing empirical insights into the direct and moderating effects of AI-powered engagement solutions.The results confirm that POS plays a significant role in enhancing work engagement and reducing turnover intention. Additionally, AI-driven employee engagement solutions amplify the positive effects of POS by offering real-time feedback, personalized career development, and proactive workplace monitoring. These interventions create a more supportive and engaging work environment, effectively reducing workplace bullying and employee disengagement.Organizations must invest in AI-driven HR solutions to enhance employee engagement, retention, and workplace culture. AI-powered tools enable early detection of disengagement, real-time feedback, and data-driven HR decision-making, fostering a more responsive and supportive organizational climate. Moreover, integrating ethical AI frameworks ensures transparency and fairness in AI-driven HR strategies. By leveraging these innovations, businesses can retain top talent, improve job satisfaction, and create a healthier, more inclusive work environment.