Published: 2025-02-24

Articles

TRIBAL LIFE AND INSTRUMENTALIZATION OF HUMAN BODY: A NECROPOLITICAL STUDY OF JAMIL AHMAD’S THE WANDERING FALCON

Rafia Kiran Zahid, Dr. H.M. Zahid Iqbal

1-18

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MINDFULNESS AND COGNITIVE FLEXIBILITY AS PREDICTORS OF MENTAL WELL-BEING AMONG UNIVERSITY TEACHING AND NON-TEACHING FACULTY: A MEDIATING ROLE OF JOB STRESS

Awais Yaseen , Rana Zeeshan Ahmad, Hadi Adnan , Dr. Fateh Saleem

19-35

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HISTORY AND MEMORY OF THE REHABILITATION OF REFUGEES AFTER PARTITION OF 1947: A CASE STUDY OF DISTRICT RAWALPINDI

Dr.Muhammad Kashif Ali, Sumira Maqbool

36-66

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CRAFTING ENHANCED CUSTOMER ENGAGEMENT THROUGH AUGMENTED REALITY: THE MEDIATING ROLE OF PERCEIVED TANGIBILITY

Muhammad Tehmas Akram, Tayyba Fatima

67-84

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ARTIFICIAL INTELLIGENCE IN HR: REDUCING TURNOVER INTENTIONS WITH AI-DRIVEN EMPLOYEE ENGAGEMENT SOLUTIONS

Hina Zulifiqar, Laraib Fatima , Muhammad Suffian Akhtar , Muhammad Nouman Akhtar

85-111

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EXAMINING THE LEVEL OF SOVEREIGNTY OF PAKISTAN SINCE MARCH 2024 AND ITS INFLUENCE ON FOREIGN POLICY TOWARDS CHINA AND THE USA

Laiba Abbas Butt, Abbas Rashid Butt, Rana Faizan Ali

112-126

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TEACHERS AND TECHNOLOGY: ASSESSING AI AWARENESS AND ADOPTION IN ACADEMIA

Lubna Rehman , Dr. Ayesha Riaz , Rehana Kausar, Zeeshan Akram

127-149

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DOES FAIRNESS AT WORK MATTER? AN EMPIRICAL ANALYSIS OF ORGANIZATIONAL JUSTICE AND EMPLOYEES’ TASK PERFORMANCE AT GOMAL UNIVERSITY, DERA ISMAIL KHAN

Jamshed Iqbal , Muhammad Kamran Khan , Muhammad Zulqarnain Safdar , Ahmad Ali, Tufail Nawaz

150-164

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CONSTRUCTION OF SOCIAL HIERARCHIES THROUGH LANGUAGE: REPRESENTATION OF CLASS IN PAKISTANI TV DRAMAS THROUGH CRITICAL DISCOURSE ANALYSIS AND SOCIOLINGUISTICS

Qudsia Saleem , Muhammad Sheraz Anwar

165-183

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