Watching habits of current affair programs of private TV channels and public perception about political parties among students of Narowal, Pakistan

Abstract

The present study is about Watching habits of current affair programs of private TV channels and public perception about political parties among students of Narowal, Pakistan current affair programs like capital talk (Geo News) off the record( Ary news) takrar (Express news) Nadeem Malik Live( SAMAA News) are selected for the current study. By using the questionnaire the data of 200 respondents is collected from Narowal city using purposive and convenience technique on the basis of age, education and gender equally distributed 100 male and 100 female. The overall findings of respondents showed that majority of the viewers watch geo news very frequently as compared to other programs. According to the findings, current affairs programmes significantly change viewers' perceptions. The research hypothesis, "It is more likely that viewers are much satisfied with the information of Capital Talk than Off The Record and Nadeem Malik Live," has been matched to this particular case. When compared to other programmes, the Geo News programs had a substantially greater impact on the respondents. People from different sphere of life prefer to watch television for information and entertainment. For this purpose they have great interest in social, economic and political issues. People belong to different institutions have deep interest in country’s politics.