IMPACT OF INDIAN DRAMAS ON YOUTH OFNAROWAL, PAKISTAN A CASE STUDY OF NAROWAL

Abstract

This study investigated the impact of Indian dramas on Pakistani youth through a survey that used a questioner as a data collection technique. Total 200 respondents  equally male and female are selected  having age 18 to 30 for viewing Indian dramas on cable television using convenient and purposive sampling techniques. As everyone seems to know, culture influences an individual's and a nation's identity. Pakistani culture has its basis on Islam and Islamic religion is base of our culture. As we know Indian Dramas are much liked in Pakistan. Indian media is also aiming to promote their culture in our society. The negative impact of Indian shows on Pakistani youth regarding their culture and religious beliefs because Indian drama are destroying our Islamic culture by spreading unethical values and practices among our youth which is our future and ambassador of our culture. The Pakistani government and regulating bodies should prohibit Indian dramas that are contrary to our culture and philosophy. The purpose of this study was to determine the impact of Indian dramas on Pakistani youth. The study's major goal is to determine whether Indian dramas have an impact on Pakistani cultural values and whether language dressing has changed as a result of exposure to these dramas.