IMPACT OF MOBILE PHONE USAGE ON LIFE STYLE OF YOUTH IN PAKISTAN A CASE STUDY OF NAROWAL

Abstract

The purpose of this study is to investigate the "Impact of Mobile Phone Usage on the Life Style of Youth in Pakistan (A Case Study of the University of Narowal)". Data collection has been done using the survey approach. 200 respondents, 100 men and 100 women between the ages of 18 and 30 were chosen from the University of Narowal student body using convenient and purposive sampling. The findings show that generally speaking, most respondents would rather use their mobile phones to fulfill their needs than television or other media. They observe mannerisms as well and discover that they greatly influence their cultural patterns. In addition, viewers think that Pakistanis are primarily to blame for the current fashions in Indian movies.The results also show that Indian films have an impact on the language, attire, festivals, way of life, music, and eating practices of the local populace.