A DISCOURSE ANALYSIS OF LANGUAGE USED IN PAKISTANI PRIME-TIME TV SHOWS NEELAM GHAR AND JEETO PAKISTAN

Abstract

This research paper based on analysis of language in Pakistani game shows one is taken from the 20^th-century Neelam Ghar (1975) and the other is from 21^th-century named Jeeto Pakistan started in 2014. This study is conducted to ascertain how language changes with the passage of time whether its impact is negative or positive. So the language used in both languages will be analyzed and distinguished both results through investigation of the hosts’ communication styles and their attitude toward the audience. The research approach is qualitative. In this study, a purposive sampling approach is used to collect. Primary data is selected from one episode of the Neelam Ghar and one episode from Jeeto Pakistan show. The significance of the present research lies in the fact that it indicates how media and society portray the change of language in the modern world and how language style is different from the language that was used in the 20th century this will be analyzed in this study. “Norman Fairclough’s three-dimension model” based on Critical Discourse Analysis is applied as the research tool. It is recommended that media consider how language contributes to the development of a sophisticated society. The result of this study depicted that Neelam Ghar left positive effects on their viewers and also encourage reading, and education which in turn supported the intellectual community. On the other hand, Jeeto Pakistan needs to be discussed because the host's improvised language can have a negative impact on society.