THE REVIEW OF THE ARCHITECTURAL LANGUAGE OF SUSTAINABLE TOURISM

Abstract

The tourism sector is one of the flourishing sectors in Pakistan that is generating revenue due to its natural beauty and landscapes. However, there are a few factors that need to be attention to gain better outcomes in this sector. The role of language cannot be forgotten in this regard but the significance of architecture and its ability to communicate has no comparison. This paper aims to investigate the impact of architectural language on sustainable tourism by conducting a literature review. The outcomes of the study showed a positive influence of architecture and its language on tourists and the phenomenon of tourism.