AN ANALYSIS OF ENGLISH LANGUAGE MANAGEMENT IN PAKISTANI UNIVERSITIES AND THE PRODUCTION OF ENGLISH LANGUAGE VALUE

Abstract

Value as a cognitive vector of utility with exchange capability is associated with tangible and intangible products, services, faculties and attributes is an essential part of language management. Following the concept of capital by Bourdieu (2001) and its application in the economic, political and social domains by others, this study analysis the prospect of Pakistani universities in forming value of English language at the local and national levels. Both positive and negative value of English language can be mediated through language management. Analyses employing Language Management Theory and Q-Methodology data reveals a substantial potential to produce positive and negative values of English language through Pakistani universities. The positive value supports the local and national interests while the negative values jeopardize it. Analysis finds the positive value to be associated with promotion of individual careers and capabilities in the modern world that help local and national economy and prosperity, while the negative value of loss of cultural identity and heritage languages dampens the drive for learning and using English language. The ensuing confusion from the interplay of the positive and negative value is partially responsible for the universities not playing their role up to the maximum potential in the growth of society. The study proposes reforms in language management at the university level for the prosperity of the society both at the national and local level through their mediatory potential.