THE SYNERGY OF TECHNOLOGY AND SUSTAINABILITY: EXPLORING THE IMPACT OF FINTECH AND GREEN INVESTMENTS ON BANKING PERFORMANCE THROUGH CSR

Abstract

The present research investigates the impact that the use of FinTech may have on the sustainable banking performance, particularly, the mediating role of the green investment and the moderating role of corporate social responsibility (CSR). The article is grounded on the Resource-Based View (RBV) and innovation-diffusion theory and founded on the study of implication of digital financial technologies in the advancement of environmental, social, and financial sustainability in a banking organization. The discussion demonstrates that FinTech implementation has both direct and indirect positive effects on sustainable performance since it boosts green investment plans which have been synthesized by the broader empirical and theoretical base. In addition, CSR is another significant moderator that enhances the nexus between the adoption of FinTech and sustainable outcomes by bringing the ethical and socially responsible dimensions to the technology implementation. The implications of such results on the sphere of banking are important in terms of policy, strategy, and theory.