MAPPING TOURISM VALUE CHAIN IN GILGIT-BALTISTAN, PAKISTAN: A CRITICAL ANALYSIS

Abstract

A value chain consists of a series of activities that a company undertakes to provide valuable products or services to the market. This concept stems from the process-oriented view of organizations, which sees a manufacturing firm as a system made up of subsystems, each with inputs, transformation processes, and outputs. These activities involve the acquisition and use of resources like capital, labor, materials, equipment, facilities, land, as well as administration and management. To map the tourism value chain in GB, Pakistan, business owners or other government bodies such as policymakers need to better understand the tourism value chain at a national level. Moreover, relevant value chain actors and partners need to be identified and understood and expenditure patterns and environmental impacts of tourism services and products (lifecycle view) need to be identified and solved. Therefore, this study focuses on developing a comprehensive value chain of the tourism sector in Gilgit-Baltistan by adopting the value chain mapping provided by UNWTO (2015) and UNEP (2019). Detailed value chain mapping was reviewed and explained to define the role of each stakeholder in the context of Gilgit-Baltistan.