UNVEILING HERITAGE PERCEPTIONS: A COMPARATIVE STUDY OF AUTHENTICITY AT UNESCO WORLD HERITAGE AND NON-DESIGNATED SITES IN LAHORE

Abstract

This research paper investigates the shifting perceptions and experiences of visitors at culturally significant heritage sites within Lahore's urban fabric, focusing on the Lahore Fort, a UNESCO World Heritage Site, and the Wazir Khan Mosque, an important architectural landmark. As tourist numbers increase and both designated and non-designated sites face challenges of preservation and restoration, understanding the factors influencing visitor perceptions becomes crucial. The study examines the impact of authenticity, preservation efforts, and visitor management strategies on the perceived value and authenticity of these sites. Through a comparative analysis of visitor experiences and perceptions at both designated and non-designated sites, the research aims to uncover nuanced insights into the dynamics shaping heritage tourism and management strategies in Lahore. By elucidating these factors, the study contributes to the discourse on heritage conservation and tourism management in rapidly evolving urban contexts.