Akram MT, Fatima T. CRAFTING ENHANCED CUSTOMER ENGAGEMENT THROUGH AUGMENTED REALITY: THE MEDIATING ROLE OF PERCEIVED TANGIBILITY. irjssh [Internet]. 2025 Mar. 17 [cited 2026 Jun. 15];4(1):67-84. Available from: https://irjssh.com/index.php/irjssh/article/view/233