A. Nawaz, A. Ali, S. N. A. Shah, M. W. Qureshi, M. Zulqarnain Safdar, and T. Nawaz, “SOCIAL MEDIA USAGE AND SATISFYING CUSTOMER EXPERIENCE AS DRIVERS OF PURCHASE DECISION AMONG POTENTIAL BUYERS: AN EVIDENCE FROM UNIVERSITY GRADUATES ”, IRJSSH, vol. 4, no. 2, pp. 37–50, Jun. 2025.