AKRAM, M. T.; FATIMA, T. CRAFTING ENHANCED CUSTOMER ENGAGEMENT THROUGH AUGMENTED REALITY: THE MEDIATING ROLE OF PERCEIVED TANGIBILITY. International Research Journal of Social Sciences and Humanities, [S. l.], v. 4, n. 1, p. 67–84, 2025. Disponível em: https://irjssh.com/index.php/irjssh/article/view/233. Acesso em: 20 jun. 2025.