SHAH , S. N. A.; KHATTAK, D. A.; KHAN , M. K.; RAFIULLAH, D. R.; SAFDAR , D. M. Z. HOW SOCIAL MEDIA CONTENT SHAPES CONSUMER BUYING DECISION. International Research Journal of Social Sciences and Humanities, [S. l.], v. 4, n. 4, p. 289–313, 2025. Disponível em: https://irjssh.com/index.php/irjssh/article/view/336. Acesso em: 27 feb. 2026.