MALIK, D. N.; SIDDIQUE , D. K.; SALEEM , K. IMPACT OF ARTIFICIAL INTELLIGENCE BASED CHATBOTS ON BRAND AWARENESS AND BRAND IMAGE IN PAKISTAN. International Research Journal of Social Sciences and Humanities, [S. l.], v. 4, n. 4, p. 1–31, 2025. Disponível em: https://irjssh.com/index.php/irjssh/article/view/312. Acesso em: 27 feb. 2026.