NAWAZ , A.; KHAN , N.; SAFDAR , M. Z.; KHAN , M. K.; NAWAZ , T.; ALI , A. THE CATALYTIC ROLE OF ARTIFICIAL INTELLIGENCE IN THE RELATIONSHIP OF SOCIAL MEDIA USAGE AND SATISFYING CUSTOMER EXPERIENCE AMONG POTENTIAL BUYERS. International Research Journal of Social Sciences and Humanities, [S. l.], v. 4, n. 3, p. 40–62, 2025. Disponível em: https://irjssh.com/index.php/irjssh/article/view/301. Acesso em: 7 dec. 2025.