NAWAZ , A.; ALI , A.; SHAH , S. N. A.; QURESHI, M. W.; ZULQARNAIN SAFDAR , M.; NAWAZ , T. SOCIAL MEDIA USAGE AND SATISFYING CUSTOMER EXPERIENCE AS DRIVERS OF PURCHASE DECISION AMONG POTENTIAL BUYERS: AN EVIDENCE FROM UNIVERSITY GRADUATES . International Research Journal of Social Sciences and Humanities, [S. l.], v. 4, n. 2, p. 37–50, 2025. Disponível em: https://irjssh.com/index.php/irjssh/article/view/266. Acesso em: 7 dec. 2025.